WHTOOOS is a Black-owned media company dedicated to capturing the entrepreneur stories of African American business leaders through engaging video and audio formats. We seek to honor and empower our community with every narrative we share.
WHTOOO$ delivers content through:
Video and audio formats featuring real Black business owners in interviews
Mini-documentaries that chronicle the day-to-day grind of entrepreneur stories
Podcast-style discussions on legacy, finance, ownership & mindset
Branded apparel and merchandise that reflects the culture
Live events and virtual panels coming soon
Why WHTOOO$ Exists Because we’re tired of:
Being undervalued, underfunded, and underestimated
Getting asked for the hookup instead of the invoice
Watching our ideas stolen or dismissed
Being told to “tone it down” to be taken seriously
We’re here to amplify truth, honor the hustle, and help our people reclaim their power. WHTOOO$ isn’t just a brand — it’s a mindset!